Notes from the studioDoha, Qatar · September 2026
Insights
Practical thinking on brand strategy, digital transformation, website design and business technology, for leaders in Qatar and the Gulf.
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Featured · Practical advice
Three questions to answer before you design your website
Most website projects go wrong before the first screen is drawn. These three questions prevent it.
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Bilingual is not translated: designing Arabic and English as equals
Why the Arabic version of a brand should never be the last step, and what changes when it comes first.
When is it time to replace spreadsheets with a business system?
Five signs that your spreadsheets have stopped saving time and started costing it.
Positioning before pixels
Why the strongest identities start with a sentence, not a sketch.
Digital transformation starts with one process
A practical way to begin without a three-year programme.
Right to left is a design decision, not a setting
What mirrors, what doesn’t, and why it matters to Arabic readers.
What a brand guideline should actually contain
Fewer rules, better rules: a guide your team will open.
Keeping a small IT estate secure without a big team
The routines that prevent most problems before they start.