Arabic and Latin, drawn together
Visual identity
The mark, colour, type in both scripts and photography, designed as one system.
Discuss this
01What we do
We turn strategy into a complete identity system: the mark, typography in both scripts, colour, photography and the rules that keep it consistent as you grow. Arabic and Latin are designed together from the first sketch.
What’s included
- Visual identity
- Brand guidelines
- Content design
- Social design
What it changes
- Recognition at every touchpoint
- A bilingual system your team can apply without us
- Consistency across agencies and suppliers
- A brand built to hold its value for years
02In practice
A form no one can confuse
One system, every touchpoint
Brand guidelines
Clear rules and ready-made templates, so your team and suppliers apply the brand the same way.
Discuss thisEvery deliverable
Visual identity
The mark, colour, type in both scripts and photography, designed as one system.
Brand guidelines
Clear rules and ready-made templates, so your team and suppliers apply the brand the same way.
Content design
Presentations, reports and documents that carry the brand as well as the logo does.
Social design
Templates and art direction for every platform, in Arabic and English.
03Approach
From the first conversation to a mark that lasts.
- 01
Listen
Interviews with leadership, customers and staff. We learn the business before we form a view.
- 02
Find the point
We name the one difference worth owning and agree it with you in writing.
- 03
Give it form
Identity, website, app or system: we design the expression and test it with real users.
- 04
Launch and look after it
We launch, measure and support, so the mark keeps its meaning after we hand over.
