WorkPlaceholder · Case study 01
A hospitality group, built around the ritual of welcome
The challenge
A growing group of cafés and venues had expanded faster than its brand. Each venue looked different, and guests could not tell they belonged to one family.
Illustrative case study. The structure is final; client, story and images will be replaced with a real project.
The idea
Hospitality is a ritual, not a menu.
Approach
- 01
Guest and staff interviews across venues
- 02
A single brand idea built on the ritual of welcome
- 03
An identity system flexible enough for every venue
Solution
A master brand with a shared signature, a bilingual type system and a website that presents every venue under one roof.
Outcomes
How success is measured.
Guest recognition across venues
To be published once measured and approved by the client.
Direct bookings through the website
To be published once measured and approved by the client.
Time to open a new venue on brand
To be published once measured and approved by the client.
A clinic network that patients can reach in two taps
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