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WorkPlaceholder · Case study 04

A cultural initiative that speaks to a new generation

Client
Cultural programme (placeholder)
Sector
Culture and heritage
Services
Identity, content, social campaigns
Year
To be confirmed
Location
GCC

The challenge

A programme celebrating Arabic script had strong content but reached mostly the audience it already had.

Illustrative case study. The structure is final; client, story and images will be replaced with a real project.

The idea

Heritage, handled as something alive.

Approach

  1. 01

    Research with younger audiences in Arabic and English

  2. 02

    An identity that lets the script lead

  3. 03

    A content calendar built for social platforms

Solution

A new identity, a set of social templates and a campaign that invites people to write, not only to watch.

The pigeon towers of Katara Cultural Village
The Museum of Islamic Art at night
A golden Islamic geometric pattern

Outcomes

How success is measured.

Reach among new audiences

To be published once measured and approved by the client.

Participation in the campaign

To be published once measured and approved by the client.

Growth in programme sign-ups

To be published once measured and approved by the client.

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